GPG Creative Displays
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GPG Creative Displays

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GPG Creative Displays


Creative Design & Production Services

Mediums include wood, wire, metals, plastics, urethane, L.E.D illumination, corrugate and other materials. 


GPG Creative Displays designs and produces custom retail marketing displays, fixtures, signage, merchandising systems and trade show booths. Manufacturing is targeted with your budget, objective and timing in mind and utilizes a vast array of contract manufacturers in the U.S., offshore and Mexico.


GPG offers turnkey services from ideation, engineering, prototyping and shipping to your specific destination.


GPG Consulting Services

GPG Creative Display & Consulting offers an a la carte menu style service platform designed to assist designers and producers of temporary, semi-permanent and permanent display and merchandising programs. GPG partners with clients on either a time based (floor to ceiling hourly rate) or project-based compensation package.


  • Hourly based fee $150
  • Project based fees depend on the project scope to be negotiated with the client prior to project.


Menu of Offerings


GPG Creative Display has been in business for 37 years and our wealth of knowledge and experience

in the retail marketing industry allows us to assist our clients in numerous ways.


  1. Original Ideation/Creative Concepting - Visual Format
  2. Original Ideation/Creative Concepting - Written Format
  3. Thumbnails - Color Renderings - Revisions
  4. Pre-Production Engineering Strategies
  5. Material/Mediums Selection
  6. Vendor Identification & Vetting
  7. Market Research
  8. S.W.O.T Analysis
  9. Budget Analysis
  10. Field Research/Store Visits
  11. Existing Program Redesign
  12. Sales Assistance and “Sell In” Techniques


A Few Facts About the Owner


  • 37 years of retail marketing experience including design, sales and production
  • Graduated from The Kendall College of Art & Design (Visual Communications)
  • Graduated from Aquinas College (Liberal Arts)
  • Graduated from Aquinas College School of Business (Masters Business Management)
  • While employed at The Kellogg Company and designed and produced the initial National Single Serve merchandising program.
  • Co-Chair POP Expo New York
  • Speaker POP Expo New York
  • Winner of over 80 Outstanding Merchandising Achievement and Design of the Time Awards.
  • Designed and produced over $200 MM retail marketing programs.
  • Partnered with over 250 agencies and CPG companies.
  • Manufacturing relationships with over 100 graphic houses, fabricators and various manufactures representing corrugate, wire, metals, urethane, wood, plastics, illumination and other mediums and production processes.


Contact Gerard Gausselin today:

gerard.gpgcreative@gmail.com

269-491-4497


Client Testimonials


Stephen D. Graham, Christensen Arms

Jim Wegener, Perspective Design Services, Inc

Jim Wegener, Perspective Design Services, Inc

I have known Gerard in a professional and personal capacity since 2004 and have nothing but positive things to say about his character and passion for finding creative solutions for challenging and complex marketing scenarios.


 It is Gerard’s background and vast real-world experience in areas of business, marketing, merchandising, branding, sourcing and so forth that will be of a tremendous asset to your brand.

Jim Wegener, Perspective Design Services, Inc

Jim Wegener, Perspective Design Services, Inc

Jim Wegener, Perspective Design Services, Inc

Gerard is a very passionate, brilliant and creative individual with a keen eye for detail.  He can listen to a client’s needs and suggest and sketch innovative concept solutions.  He has sound critical thinking skills and is great at communicating his ideas to myself and other team members and collaborate to provide the client with the best possible final design and product.

Jim Cormier, VP, Ebonite Bowling Company

Jim Cormier, VP, Ebonite Bowling Company

Jim Cormier, VP, Ebonite Bowling Company

I was introduced to Gerard in 2006 when I was the Vice President of Marketing and Product Development for Jack Nicklaus Golf Equipment Company.   We had a couple years of poor-quality displays and needed a professional to help us out of our situation.  I was so impressed with not just his ability to understand our needs and strategize multiple options, but to bring these displays to life with outstanding creative design, all while staying within our cost restraints.  Our company was so impressed, he became our #1 source for in-store merchandising.


When I took on the role of Vice President of Product and Marketing for the Ebonite Bowling Company, I asked Gerard to help me again.  This time, the challenge was to create in-store excitement with limited space.  Gerard came through again.  He is outstanding.


Andy Helmboldt, Melvin Scott Creative

Jim Cormier, VP, Ebonite Bowling Company

Jim Cormier, VP, Ebonite Bowling Company

I have worked with Gerard for the last 15 years as a graphic design contractor and creative partner. Simply put, he has always impressed me with his professionalism and creativity. 

    

Gerard's ability to understand clearly the design needs of the situation and deliver creative solutions to meet those needs is top notch. He is detail-oriented without losing sight of the big picture, and is never satisfied with “good enough.” Exceeding expectations is the norm for him, and he doesn't let anyone get away with less than their best. 


Here are just a few examples of our creative approach:


    And some more examples of our work:


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